Booksprung’s advertising policy
We don’t maintain a true firewall between ad placement and editorial for two reasons that should be obvious. The first reason is that Booksprung is more or less a one-man blog, not the kind of large-scale publication that can afford the luxury of separate ad sales and editorial teams. The second reason is that Booksprung currently doesn’t directly sell ad space! Instead, we display standardized ads or ad banners from one or more of the following companies:
The embed codes for those ad blocks appear on Booksprung pages regardless of what content is displayed. Editorial content is not influenced by whatever content may appear in those ads.
Okay, you ask, but isn’t it still possible that fear of angering an affiliate program could influence Booksprung’s coverage? It’s possible, but in reality it does not and will not happen. Booksprung follows legitimate rules of affiliate programs (don’t spam, don’t trick readers, don’t be a porn site, don’t misuse the company’s logos or trademarks, etc). Otherwise, affiliate fees provide enough cash to cover hosting and some admin costs each year, but that’s it, and that’s not enough income to worry about losing.
Occasionally we’ll receive some offer of a free product to review. When that happens, if we decide to accept, we then give away the product to a randomly selected reader. My swag becomes your swag!
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