I’ve been trying to come up with a good way to describe the newly released Longform app for iPad. It’s a digital magazine on steroids. It’s an infinite magazine, a magazine multiplex. It’s a portable reading room where new issues arrive daily. It’s an evolving anthology of nonfiction journalism.

The point is, it’s awesome. If you have an iPad and you prefer longer, more substantial articles over 350-word pieces, you’ll love it.

Longform has been around a while and is one of several good reading services, but it’s never been part of my weekly routine. I’ve always got a backlist of things to read that I save through Readability and shoot to my Kindle each morning, and that keeps me occupied on the subway.

But when it comes to the iPad, which I tend to use mostly at home, I’m frequently left wanting for high quality reading material. I haven’t encountered a digital magazine yet that isn’t a waste of my time and my device’s onboard memory. All the RSS and social media aggregators–apps like Pulse, Flipboard, Feedly, and Zite–can be a lot of fun, but aside from focusing on shallower content they all suffer from the Filter Bubble. Even Google News hides potentially interesting articles if I’m logged into my Google account when I visit.

Bypassing your filter bubble is one of the things Longform excels at. Like the better general interest print magazines, when you browse Longform’s selection of articles you’re positioning yourself for serendipitous discovery. Longform’s co-founder Max Linsky points out another way the filter bubble can fail you:

“One of the things I realized after spending two years reading a really insane amount of this stuff is that after you read an incredible 5,000-word story about warlords in Afghanistan, you don’t really want to dive into another 5,000-word story about warlords in Afghanistan.”

The second thing Longform excels at is reach: along with offline access to your Readability list (Readability still lacks its own native iOS app), Longform provides a well-designed, clutter-free access point to around two dozen sources, both print and online, that are known for producing high quality writing, like The Atlantic, NY Review of Books, The Awl, and n+1.

You can switch from web view to a customizable reading view that removes distractions.

The drawbacks? It’s not free. It’s iPad only. That list of two dozen sources starts to look pretty small once you get past the honeymoon phase.

But these are small complaints. There’s no way around the $5 cost, but it’s about what you’d pay for one issue of one magazine from a newsstand, and Longform will provide far more hours of quality reading. The Readability integration means you can add articles from all over the web, so you’re not restricted to Longform’s suggested sources. As for the iPad limitation, I just hope there are Android and smartphone versions in the works, so that everyone with a tablet device can soon enjoy it.

(Note: If you don’t want to spend the $5, or you need something that works with an iPhone or iPod Touch, or you want blog and social network feeds mixed in with the longform writing, try the free Flipboard app instead.)

I no longer enjoy launching the Kobo app on my iPhone or iPad. I stopped looking forward to interacting with it a few updates ago, and now I actually avoid it.

This has been building for a while. A year ago, I praised Kobo for being ahead of the curve when it came to adding entertaining new features to its iPad app (the features were later extended to other platforms). “Best app,” I wrote then, and I meant it. But over the past six months—well, ever since Apple crippled all the competing ebook retailers’ apps for strategic reasons in the summer of 2011—Kobo has been adding new features to make its app more and more “social” and “networked” and “fun”, with the consequence that the app has started to become less and less enjoyable to use. The latest upgrade (version 5.3) has simply made it not worth bothering with anymore.

All upsell, all the time

The new home screen for the Kobo app

(I don’t even want to talk about the fact that, because the last book I’d opened in the app before this update was erotica, now Kobo thinks that ALL I WANT TO SEE are self-published Smashwords-style M/M book covers with titles like “Marked Men” and “Temptation Castle”. That’s my fault for opening books in an app that clearly intends to track everything I do for all time. It’s embarrassing, I guess, but it’s not even what I’m upset about.)

There is a time and place for book ads, and it is: WHEN I HAVE CHOSEN TO SHOP FOR A NEW BOOK. Guess when I haven’t chosen to do that? When I launch the Kobo app for the sole purpose of reading a book I already own.

Again, my complaint put in even simpler terms: The Kobo app is was designed to let me read my ebooks. It is was not a catalog I launch to browse for new purchases.

One more time, in visual form, in case someone at Kobo sees this rant but is pretending to be too busy to read it:

Look at the screencap above again. Jeez. The new recommendations section takes up HALF of the display area now. Your own books–the ones you’ve added to the Kobo app so that you can read them (in many cases, you even paid good money for them)–are swept aside into a secondary section, reduced to one cover image (unless that slot is filled by a sample you recently opened, sigh) and a four-pane mini-thumbnail collage that together take up only one-third of the display area.

Imagine if the next time Apple updated its iOS for your iPhone it replaced half of your home screen with “trial apps” that you didn’t ask for. You’d think Apple was insane, or maybe had turned into a U.S. cellular carrier circa 2007. In fact, Apple does look at your past purchases (if you give permission) and offers up recommendations. But it does this within its App Store, so that you, the customer, have to deliberately choose to look at the list when you’re good and ready–the digital equivalent of walking into a store to browse the merchandise.

Try to buy this book, we dare ya

So that’s the first problem, and it’s a big enough “screw you” to customers to make me worry that Kobo now suffers from what I call Tivo-itis, which is when all the smart people who made a company visionary leave and are replaced by second- and third-stringers.

But the second problem with the new Kobo update is that this new “recommendation” advertising doesn’t even work. Here’s what it’s like to reach the end of a sample book.

Hmm, this does not bode well for my goals.

Remember when I mentioned that Apple had zombified all competing ebook apps? Those competitors, including Kobo, have to hand over 30% of their profits if they want to include crazy cutting-edge things like links to their own websites. This means Kobo, Nook, and Kindle have all been forced to offer dumbed down apps that can display files, but that can’t enable any sort of shopping experience.

Kobo still has to follow this rule, even with “free sample” books. The result is what you see above: If you do tap on one of their recommended titles, what you’ll end up with is a “free sample” that just stops at the end of the sample. There’s no message. Nothing. Not a quick “End of sample!”, and certainly not a “Buy this book on Kobo’s website!” because Apple would reject that functionality in a microsecond. Just a blank screen, and an error message if you try to turn the page. It’s true you can “share” the name of the book via email or social media, but let’s look at how you can do this.

It's easy and fun to find out more about a Kobo sample... if you're on amphetamines.

So technically, if you really want to sell yourself the ebook sample, by emailing it to yourself you can then get an email with a link to the book on the Kobo website, and from your email message click through to buy the book. Wow. It looks as stupid illustrated here as it felt doing it.

The other ebook retailers have similar problems with samples–for example, Kindle samples offer “buy this book” links that simply don’t work. The difference is, because the customer has pre-selected a Kindle sample, the non-functioning link serves as a reminder that the title can be purchased from Amazon. On Kobo’s app, the experience is more like, “Here’s a bunch of context-free excerpts from books you probably don’t care about. Good luck with that.”

Part of me wonders if this is the first sign of the New Face of Kobo, now that it’s been bought up by Rakuten. Software updates don’t happen overnight, so this was likely something Kobo had in the works for a while. Rakuten surely had enough time to kill this update but chose to release it anyway, which is a good sign that this is the way things will work with Kobo from now on. Who knows? By the time summer comes around the Kobo iOS app may be nothing but an impenetrable billboard of book samples, Facebook alerts, infographics, help screens, pop-up windows, slide-out sheets, and “share this” badges. (I haven’t even discussed the increasingly overstuffed social sharing features, but if you haven’t experienced them for yourself, just imagine how cool it would be to combine an ebook app with the slot floor of a casino.) Good times.

What Kobo should have been working on the past six months was a decent web app alternative so that it could escape Apple’s ridiculous iron fist. Then it could reinstate the original web catalog that it used to have, which was both useful and non-intrusive.

What Kobo has been doing instead is steadily ruining the customer experience for some of its best customers–the ones it already has.

(Photo: jot.punkt)

I’m not going to comment on the software, as I’m still downloading it as I type this entry. And other sites are doing a great job of covering today’s Apple press conference, so I’m not going to give Apple more free PR if I can help it. I mean, unless they want to pay me.

But I would like to point out one important catch. The fancy new textbook authoring software that Apple is giving away, iBooks Author, comes with a big restriction in its license agreement, and it’s that you can only sell your textbook in Apple’s iBooks store. (Click image for full-size screenshot of the license from the App Store page.) If you want to give your new textbook away for free, Apple has no problem with that. But if you want to sell it yourself or use some other retailer, no dice. You go through iBooks, meaning through Apple, and you give Apple a cut of the profits. Or you don’t use iBooks Author to make your fancy new digital textbook.

That, of course, is why iBooks Author is free. It’s sort of like if the company started giving away Pages, but required that all novels typed with the app belonged to the Apple Store.

So download it, play with it, learn from it. But take a good look at the terms before you invest any real labor in using it, because whatever you end up producing is going to be under Apple’s control for a long, long time.

Update: Forget all of this! Stanza delivered a surprise update to the Apple app store on November 10th, 2011, that restored functionality on iOS 5. But only update if you need to: this latest version breaks the app if you’re running an older iOS like 4.3 (thanks to Paula for pointing that out in the comments below.)

Lexcycle’s Stanza, the once mighty ebook reader app for iOS devices, doesn’t work on Apple’s latest mobile operating system iOS 5, and as development and maintenance on the app appears to have stopped, it likely never will.

Eulogy

Stanza was my first and most favorite ebook app for the iPhone, and later the iPad. When it was first launched, it had better features than any competing third party app, and over time it consistently beat the big players like Amazon, Kobo and Barnes & Noble on things like openness and customization. I loved Stanza for subway rides—I used a giant font size in landscape view and was able to flick through screens like index cards, which made it easy to keep my place while being jostled and interrupted constantly.

For a while, Stanza was my catch-all app for ebook files, and it let me standardize my library around the EPUB format despite Amazon’s anti-user push for azw/mobi and tpz. Whether it was a title I’d downloaded from an author’s website, or a classic I’d grabbed off of Project Gutenberg, Stanza could handle it. I stopped caring that Amazon and Barnes & Noble were taking baby steps with their branded apps, because the scrappy alternative was far better. Worst case scenario, I could always remove the DRM on books from those retailers and shift them over to Stanza.

But best of all was how Stanza worked with my Calibre ebook library. I exported my entire Calibre library using OPDS and uploaded it to a private server, then connected to it from Stanza over the Internet. I was able to browse my library—and instantly download titles to my app—from anywhere I could get a wireless connection.

I always knew that Stanza would eventually go away after Amazon acquired it back in 2009. Frankly, I was pleasantly surprised the retailer kept Stanza available for as long as it did, although I suspect Amazon’s motive was purely strategic: it prevented Apple, Barnes & Noble, or Kobo from acquiring what was for a while the iOS platform’s most famous and popular ebook app, while at the same time it gave Amazon a way to indirectly offer an EPUB reader without having to sully the Kindle brand.

I suppose, if you want to live in denial, you can imagine there’s a slim chance Stanza will wake up from its comatose state one day and start working again. But it’s time to move on. From the day Amazon purchased Stanza, we knew in our hearts that it wouldn’t last forever.

We, the survivors

If you’re a Stanza user on an iOS device, what’s next for you? Here are some quick tips:

Getting your files back from a broken Stanza

The simplest strategy is to not upgrade to iOS 5 if you can help it, although by doing so you’ll miss out on some really nice features that Apple has introduced, like system-wide text expander shortcuts, an elegant (but extremely limited) to-do app, and the ability to update and sync your device over Wi-Fi.

If you updated your device already, and you have ebook files in your Stanza app that you really want to salvage before moving on, you can try using the Stanza Book Restore tool that Lexcycle created. It’s a Java app that will scan your most recent iTunes backup, find the Stanza files that were saved there, and extract them as files with human-readable names.

Finding a decent alternative

Based on the suggestions in this Get Satisfaction thread on Stanza’s iOS 5 issues and this Mobileread wiki page on ebook software, I tried a few other apps to see if I could find one that would work with my private OPDS library and provide some decent functionality. Here are my observations.

Best premium bet: MegaReader ($1.99 at time of post)

Pros:
• handles OPDS catalogs nicely
• good basic customization options
• some great built in catalogs, so if you just want to find a good book to read fast (from a public domain collection, naturally), you can do that within seconds of launching this app

Cons:
• doesn’t handle some basic font styles like bold or italic
• no way to take notes or look up words
• limited layout options (what is has are nice, but there aren’t many)

Based on the suggestions users are making on the app’s user forums, there are some other missing features that could limit its usefulness to some users: there’s no way to drag and drop files into it using iTunes, and it can’t handle really large (1000+ titles) libraries.

I’ve been using it for a few days, and I’ve found that for basic reading and public domain book discovery, I’m pretty happy with it. However, if I’m doing a closer reading of a book—which often includes taking notes, highlighting passages, making lots of bookmarks, and looking up unfamiliar words—I much prefer to use iBooks or the Kindle app.

Best free bet: iBooks

Pros:
• free
• simple but elegant UI
• handles PDF files as well

Cons:
• not many customization features
• no access to catalogs–only the terrible iBooks Store, which you should avoid at all cost unless you like having your ebooks locked to iOS devices and nothing else (not Mac desktops)
• I’ve had trouble with the app running sluggishly if I add a lot of notes and highlights to a text.

To get EPUB files from other online catalogs into iBooks, you’ll have to access them from Mobile Safari, then choose iBooks when you download the file. Alternately, you can drag-and-drop non-DRMed files into the Books section of iTunes and sync that way. Fine, it’s not a great solution, but it’s free.

Not recommended (except perhaps for public library checkouts):

Bluefire is more or less useless to me. Its choice of catalogs is paltry and locked down, meaning you can’t add your own, and its key functionality—the ability to read titles locked to your Adobe Digital Editions account—is duplicated in other apps. You can annotate your books, but you can’t export any notes, which makes the feature rather pointless.

Overdrive is only good for accessing library ebooks and audiobooks, and it doesn’t offer basics like layout options, the ability to annotate, or a dictionary. If you use the Kindle app, and your library has the title in the Kindle format, you’ll find it’s a much better option—Amazon will back up your notes so you can access them later, and you can take advantage of the Kindle platform’s bookmark syncing.

(Image credits: casket, wickenden; frame, John Loo)

Unlike some Kindle announcements, this one is available immediately, although at launch it will only work on three browsers:

• Safari on iPad
• Safari on desktop
• Chrome

Amazon says that support for other browsers is forthcoming, but doesn’t give a date.

But the important one of course is Safari on iPad. As I mentioned yesterday, Apple has launched a usability attack against its competitors in order to drive more business to iBooks, and the only way around it is to produce a web app that bypasses Apple’s App Store guidelines. Although we already knew that Kobo is working on a similar HTML5 web app to replace its iOS app, and that the Financial Times already has one, Amazon has remained quiet about this topic. The signs were there with the launch of the Amazon Cloud Drive earlier this year, but until today there was no hint that Amazon had this ready to go.

As far as functionality, it’s clear that this is a first attempt, and for now you’ll lose a lot of extra perks if you abandon the iOS app on your iPad:

The downloaded books are stored in a database file in the browser’s cache. On the iPad, there’s no way to access them without jailbreaking or running a third party program on your computer that lets you browse the guts of iOS. On a desktop, the database files are easy to find in your web browser’s cache, but in my brief tests this morning I couldn’t find any easy way to extract the downloaded books from them. It’s much easier to simply download your books from your Amazon Kindle account page or from a Kindle device if you really want backup copies.

Aside from the obvious benefit of sidestepping Apple, a browser based Kindle reader is also good if you’re not at your own PC but want to access your Kindle library. Now you can simply log in through Safari or Chrome and call up your books from anywhere. It’s not perfect—there’s no way to copy and paste text, for instance—but it’s another step forward in making ebooks more accessible regardless of the device you’re using at any given moment.

Check it out for yourself at http://read.amazon.com/

If you use a Kindle, Kobo or Nook app on your iOS device, you probably already noticed this, but otherwise you might have no idea what’s going on. So here’s a quick explanation and a list of reasons why you should avoid giving any business to Apple’s iBookstore until the company stops being a jerk, not just to competitors but to regular customers.

The really quick summary: Apple has implemented new rules for third party apps that sell content similar to what Apple sells (music, movies, ebooks, newspaper and magazine subscriptions). If you are an Apple competitor, you can no longer use your iOS app to sell content to customers unless you give Apple a 30% cut.

On the surface this might seem fair-ish, although apologists for Apple seem to overlook the fact that a lot of the value of the iOS platform comes from the high quality of these third-party apps.

But regardless of whether it’s “fair” or not for some categories of content, Apple is using it as a weapon against ebooksellers and their customers. In order to maintain a presence on iOS, those competitors have had to remove their stores and any links to their websites from their apps, and take out any instructions that tell new customers how to buy ebooks.

To be clear, this is not a sad side-effect of an otherwise reasonable guideline. It was in fact a deliberate attack on the usability of ebook apps that aren’t iBooks, because there’s no realistic way any ebookseller could have followed Apple’s demands and remained in business. First, the 30% cut Apple demands is too high for other ebooksellers to meet, especially since both Apple’s rules and big publishing’s agency pricing policy forbids them from raising prices. Second, Apple doesn’t even offer an In-App-Purchase (IAP) system that can support the millions of titles that these competitors offer.

So while Apple’s IAP rules may be legit for magazine and newspapers, when it comes to ebooksellers, they’re designed to do only one thing: force competitors to offer less capable apps in an attempt to annoy their customers, who will then presumably come to iBooks for its ease-of use.

But it gets worse. Apple went a step further and rejected any updated apps where the ebookseller tried to explain, in the notes about the update, just why such important functionality was being taken away. I’ve seen grumblings around the web before about how Apple doesn’t like developers to say anything negative about iOS in their update notes, but in this case it’s more than just responsible brand stewardship. Apple wants customers to blame these ebooksellers for their suddenly craptastic app updates, because again this will help drive them to buy from iBooks instead.

And finally, in a market where all the current ebook platforms are closed off from each other, iBooks stands tall as the worst offender. There’s still no way to read iBook files on your computer, and Apple doesn’t sell a cheap EInk device like the Kindle, Kobo or Nook. If you buy an iBook, the only way you can read it is on an iOS device—an iPhone, iPod Touch or iPad. This makes the iBooks platform the most expensive and least convenient platform you can choose, especially compared to the Kindle, Nook and Kobo platforms.

The only good news I can find in this is that it’s forced competitors like the Financial Times and Kobo to start developing HTML5 web apps that Apple can’t control. Well, unless Apple decides to deliberately break Mobile Safari to reject HTML5 web apps in the future, but that’s just another reason why you shouldn’t give iBooks any of your business so long as Apple is playing so ruthlessly.

(Photo: mikecollar)

The new rule was supposed to go into effect on June 30th, and it would have effectively either forced many ebook, newspaper, and magazine companies to pull their apps or to raise prices even for purchases made elsewhere. A possible example of the price hike effect already appeared about a month ago, when Dark Horse Comics launched its iOS app with issues priced at $1.99 instead of the $1.49 point originally announced.

Now Apple is more sensibly saying that other companies can continue to display content purchased elsewhere, meaning you can keep reading your ebooks in the Kindle, Nook or Kobo apps, or watch movies in the Netflix app.

One rule that Apple hasn’t changed is that apps won’t be allowed to link to an external purchasing option. It’s still unclear how strictly this will be enforced, so there’s still the threat that ebook apps will have to remove any way to quickly jump to their respective online stores starting July 1st. But at least these apps aren’t going away entirely for now.

“Apple Reverses Course On In-App Subscriptions” [Mac Rumors] (Photo: ffg)

Barnes & Noble has all 71 titles available for purchase from $2-6, but right now Amazon has listed 56 TextVook titles for free on the Kindle Store.

I tried out the World War I animated title, and it’s about what you’d expect from a 4,000 word ebooklet with embedded cartoons: you’ll quickly learn the key points of the subject, if not the subtle details. (It’s a little odd to see the Black Hand looking so cute and cartoony, though.) The animated clips only work on iOS devices, but the ebooks can otherwise be viewed on any Kindle app or device.

Update: The Digital Reader and Mike Cane have also posted about this, and they point out that only 5 animated titles are among the freebies on offer.