May 19, 2009 Comments
Brainstorming the future of ebooks
So why is there so much doom and gloom, instead of excitement, from so many in the industry? The problem is one of economics, yes, but I think the real problem is a lack of imagination. Too many professionals–publishers, agents, authors, technologists, journalists, economic types (but maybe not real economists)–see ebooks and epublishing as building off of the current publishing model. Instead, they should be thinking of epublishing as disruptive. To put it another way (and to borrow/misuse terms from biology), epublishing is not the next stage in a gradual evolutionary path for the industry; instead, it’s an example of punctuated evolution–that is, the industry has been in stasis for a long time, changing little, and now is beginning to undergo a dramatic mutation to a form that’s more suitable to the new market environment. Publishing in the future will look so different as to seem like a new species, I predict.
Framing the topic like this raises a question: what will make it so dramatically different, then? How is epublishing really that different from physical publishing? If it’s truly disruptive, it had better possess some unique characteristics that have never before been seen in publishing.
That’s where I come in! As a hypothetical Future Published Author, I take a keen interest in trying to come up with new schemes to publish and sell books, so I think I can help provide some of that imaginative power for the FUD crowd that sees the future and only sees death.
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