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	<title>Booksprung &#187; branding</title>
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		<title>Ereaders make public reading private</title>
		<link>http://booksprung.com/ereaders-make-public-reading-private</link>
		<comments>http://booksprung.com/ereaders-make-public-reading-private#comments</comments>
		<pubDate>Tue, 15 Sep 2009 13:06:14 +0000</pubDate>
		<dc:creator>Chris Walters</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[Kindle 1]]></category>
		<category><![CDATA[Kindle 2]]></category>
		<category><![CDATA[Kindle DX]]></category>
		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://booksprung.com/?p=568</guid>
		<description><![CDATA[The Atlantic argues that the Kindle fails in part because it anonymizes your reading material. Is that really a bad thing? <a href="http://booksprung.com/ereaders-make-public-reading-private">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_571" class="wp-caption alignnone" style="width: 420px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center;"><img class="size-full wp-image-571" title="ed-yourdon-bryant-park-reader" src="http://booksprung.com/wp-content/uploads/2009/09/ed-yourdon-bryant-park-reader.jpg" alt="You can tell a lot about a person based on what he's reading... right?" width="410" height="273" /><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">You can tell a lot about a person based on what he&#39;s reading... right?</p></div></p>
<p>Kevin Maney&#8217;s new article in The Atlantic, <a href="http://www.theatlantic.com/doc/200909u/amazon-kindle">&#8220;The Kindle in Crisis,&#8221;</a> doesn&#8217;t have a whole lot of new stuff to say on the topic of whether the Kindle is a good device or a bad device; if he wanted to talk about how the Kindle is inconvenient, there are plenty of usability and design issues to consider that he doesn&#8217;t.</p>
<p>I do think this quote is funny, though:</p>
<blockquote><p>For example, the Kindle lets readers down with respect to one subtle but powerful element of the traditional book’s appeal: its role as an identity marker. Pulling out a particular book on an airline flight or in a doctor’s office can mean staking a claim to being a particular kind of person.</p></blockquote>
<p>I&#8217;ve <a href="http://www.themillions.com/2009/06/ether-between-covers-gifting-books-in_02.html">read a similar comment once before</a> (see section III), and both times it made me smirk and lapse into my later teenage years, when everyone and everything ran the risk of making me seem &#8220;pretentious,&#8221; perhaps the worst fate that could befall me at that age. As a result, I lost pretty much all desire to use consumer products as cultural signifiers. Since a book is rarely handmade, isn&#8217;t it, too, a consumer product&#8211;the same as flashing a Nike logo on a shirt, or carrying a purse festooned with goofy YSL monograms?</p>
<p>My point, I guess, is that I don&#8217;t <em>want </em>other people to judge me based on what I&#8217;m reading, and I don&#8217;t read for other people. Or at least I strive not to (nobody&#8217;s perfect).</p>
<p>So that&#8217;s  a point for ereaders, as far as I&#8217;m concerned. Unfortunately, I can&#8217;t go so far as to say that they make you look less pretentious, since you&#8217;re trading off book jackets for a &#8220;lifestyle device&#8221; that, like it or not, will generate a lot of opinions about you among strangers.  Just note the animosity many have toward people with tell-tale white iPod earbuds.</p>
<p><a href="http://www.theatlantic.com/doc/200909u/amazon-kindle">&#8220;The Kindle in Crisis&#8221;</a> [The Atlantic]</p>
<p>(Photo: <a href="http://www.flickr.com/photos/yourdon/3404987413/">Ed Yourdon</a>)</p>
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