By choosing to stagger release dates for Stephen King’s new novel Under the Dome, Scribner wasted an opportunity to reset ebook pricing expectations with consumers, and they’re wasting marketing dollars too. Continue reading →
Hardcover vs ebook: why staggered release dates are a bad idea
By choosing to stagger release dates for Stephen King’s new novel Under the Dome, Scribner wasted an opportunity to reset ebook pricing expectations with consumers, and they’re wasting marketing dollars too. Continue reading →