Tag Archives: marketing

Can you trust the battery claims for the Nook and Kindle?

Posted on May 25, 2011 by Chris Walters

Can an ereader really give you two months of reading pleasure before needing another charge? Sure, if you read for a half hour every day and never turn on wireless. Continue reading →

Posted in Barnes & Noble, devices, Kindle 3, Kobo | Tagged , , , , , , , , | 3 Comments

Sterling Publishing giving away free Nook Color via Twitter

Posted on February 24, 2011 by Chris Walters

Sterling Publishing wants some free social media marketing to your Twitter followers, so it’s giving away one Nook Color to a randomly selected person who publishes a special tweet before 11 p.m. ET on February 25th: ["Three Seconds"] focuses on … Continue reading →

Posted in contests, giveaways, hardware, Nook, online, promotions | Tagged , , , | Leave a comment

How Kindle’s new Public Notes could change the way we read ebooks

Posted on February 11, 2011 by Chris Walters

Someone else may have already noted this, but it took me four days to realize the game-changing potential of the upcoming Public Notes feature Amazon is bringing to the Kindle. If authors and celebrities take to it the way they’ve … Continue reading →

Posted in commentary, ebooks, ideas, Kindle, publishing | Tagged , , , , , , , , , , | 5 Comments

Amazon and Seth Godin partner up to create new worldwide publishing imprint

Posted on December 8, 2010 by Chris Walters

I’ve long had some precognition that I might be psychic, but now it’s confirmed; just a week after I posted a more or less random item about Seth Godin freebies, Amazon has announced that they’re partnering with him to launch … Continue reading →

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Free excerpts on the Kindle Store: you're doing it wrong!

Posted on September 30, 2010 by Chris Walters

“Many free Kindle books are awesome. Not this one… You don’t get 10 stories, you get mediocre previews of 10 books.” – Working Mom “Maybe I missed it in the description but this only had one section. I didn’t enjoy … Continue reading →

Posted in books, business, publishing, self publishing | Tagged , , , , , , , , , , , | 2 Comments

Today's bargain book: "So What? How to Communicate What Really Matters to Your Audience" by Mark Magnacca

Posted on September 14, 2010 by Booksprung Editor

Price: $0.00 Summary: It’s tough, but true—the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them, until they understand exactly how it’ll benefit them. If you … Continue reading →

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Amazon to split free ebooks into separate list on Kindle Store

Posted on May 16, 2010 by Chris Walters

Last week, Amazon announced that it will soon pull all the $0 Kindle ebooks from its regular bestselling list, and group them all together in a separate free ebooks list. A big publisher said this was a great move that … Continue reading →

Posted in business, commentary, free, news, publishing | Tagged , , , , , , , , , , , | 2 Comments

Can you use Twitter to sell books?

Posted on January 19, 2010 by Chris Walters

Everyone who writes or publishes wants to know how to use Twitter as a promotional tool to drive sales, and to that end the British book reading website Lovereading–sort of the ugly UK cousin to Goodreads, only with a smaller … Continue reading →

Posted in books, commentary, online, publishing, self publishing | Tagged , , , , , , , , , , | 2 Comments