Hardcover vs ebook: why staggered release dates are a bad idea

A Stephen King ebook fan on November 9th, 2009

A Stephen King ebook fan on November 9th, 2009. (Photo: Robert Couse-Baker)

Wow! I’m so behind the curve on all the release-date drama over Stephen King’s newest book, Under the Dome, which based on critical reception and fan buzz seems poised to become one of his classics alongside works like The Stand and Misery. I completely missed the news, two weeks ago, that Scribner has decided to delay the release of the ebook edition by a month in order to help drive hardcover sales. This has understandably infuriated those Kindle-owning King fans who have been primed–thanks to Scribner’s own massive marketing campaign–to jump on the book when it comes out next week, but who will now have to wait another month.

I sort of get why they did it, or at least I think I do. Scribner wants consumers to understand that the hardcover retains pride of place in the world of release dates, and if you really want a new book you’ll have to pay a premium by choosing the hardcover. They also want to send a message (to Amazon? surely not to consumers, who have no say over the matter) that the $10 price point for new releases is unacceptable.

I also think I understand why they chose King’s new novel, which is the publishing world’s equivalent to an AT-AT walker. They want to ensure that the experiment works.

But did Scribner choose the wrong battle by trying to reinforce this false hierarchy of print over digital? I think they wasted an opportunity to reset ebook pricing expectations with consumers, and they’re wasting marketing dollars too.

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14 Kindle books that cost under $5 (and one that costs $5.59)

This is not the time to go crazy with your book budget, which is why I’ve put together this list of books that range in cost from less than a candy bar to a little more than a venti Frappuccino that’s been all gussied up with extras. (Apparently my sweet tooth is writing this post.)

Due to my own limitations, the list leans heavily toward sci fi, humor, and horror titles, but that doesn’t mean you can’t find similar great deals in other genres. And if you find them, please let me know so I can share the info with readers.

(NB: Amazon may change the prices at any time, so I am listing the current price next to each link; if, when you click through, you see a higher price, it’s because Amazon has increased it since 8 December 2008.)
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